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Rebranding Europe, Stavros Papagianneas - Paperback - 9789057186202
Why does EU communication fail and how can we make it succeed? The EU is dealing with many complex issues such as the European identity crisis, multilingualism, Brexit, myths, populism, and is often perceived negatively as a result. Rebranding Europe illustrates how the EU can improve its image and convey its added value for the daily lives of its citizens. It gives original and logical answers to communication questions. Key stakeholders in European communications, interviewed by the author, provide different perspectives on the topic. This book is designed both for professionals and anyone who wants to acquire useful insight in the most significant roles of EU and public communication, but also in rebranding Europe at the most critical moment of its existence.
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