Optichannel Retail. Beyond the Digital Hysteria

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ISBN
9789401459501
29,99
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The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.

ISBN:
9789401459501
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ISBN9789401459501
AuteurGino Van Ossel
PublisherTerra - Lannoo, Uitgeverij
TaalEngels
Publicatiejaar2019
UitvoeringPaperback
Aantal bladzijdes326
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