Creative curve

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ISBN
9780525576044
19,95
Productinformatie
We have been lied to about the source of creative genius. We have been spoon-fed the notion throughout our lives that creativity is the province of a brilliant few. Marketing guru Allen Gannett overturns the mythology around creative genius, and reveals the real secret behind breakthrough commercial success--achieving the right balance between the unique and the familiar.
ISBN:
9780525576044
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Authorallen gannett
PublisherRandom House US
LanguageEngels
Binding MethodPaperback
Year of Publication2018
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