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Who are they? Where can you find them? How to they light the fire? 

Auteur: Carole Lamarque

Engels - Paperback

200 pagina's  |  Lannoo Campus  |  mei 2018

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Influencer marketing is trending. Marketing plans based on mouth-to-mouth advertising generate twice as many sales results. But not all of the information currently circulating about influencers is reliable. What works in America, won't necessarily work in Europe.

INFLUENCERS is the first book that gives a complete picture of influencer marketing as a whole. It allows every CEO, CMO and potential trendsetter to see how you can best spread your message and provides a step-by-step plan to determine the right magnetic content, the right timing and the right type of influencer.

The book shows you how you can develop an innovative marketing and communication strategy that forms the basis for your Influencer Marketing Canvas. This Canvas positions your objectives, actions and influencers on a timeline and gives you a bird's-eye view of your plan that can help to win over other internal stakeholders.



Auteur(s)Carole Lamarque
Soort boek Paperback, 200 pagina's
Uitgever Lannoo Campus , Verschijningsjaar: 2018
ISBN-13 9789401452168
ISBN-10 9401452164
Taal Engels


Categorieën Business & Economie  >  Marketing
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