• Home
  • / Earned attention - Klaas W. Weima

Earned attention

guide to social brand communication and activation 

Auteur: Klaas W. Weima

Engels - Paperback

260 pagina's  |  Lev.  |  april 2013

Deel dit artikel


Op werkdagen voor 22:45 uur besteld, morgen in huis

Prijs: € 25,00

Geen bezorgkosten

In winkelwagen Toevoegen verlanglijstje

BESCHRIJVING

Dutch marketers spend 4 billion euros annually on purchasing media attention. Meanwhile we have a commercial stimulus fired at us every 11 seconds. As a result, consumers zap, skip and block these stimuli, and purchased brand attention loses its appeal. Earned attention describes an alternative way to build brands in the digital age. The brands of tomorrow prefer to talk with people rather than at them. This practical handbook includes: + strategic insights from fifty visionaries; + the latest communication models; + forty relevant case studies, including KLM, Hi, Miffy, Philips; + handy checklists for social brand activation; + the answer to how to earn brand attention; + the ‘Journey Planner’: six steps to prepare your brand for earned attention. Klaas Weima is the founder of Energize, an interactive agency which helps brands to generate earned attention. Klaas writes and blogs regularly for Marketingfacts, Tijdschrift voor Marketing, MarketingRSLT, Emerce and MolBlog. He enjoys speaking about his passions, interactive marketing and brands, and hosts his own podcast, SparkCast.

MEDIA

DETAILS

Auteur(s)Klaas W. Weima
VertalerKelly Atkinson
Soort boek Paperback, 260 pagina's
Uitgever Lev. , Verschijningsjaar: 2013
ISBN-13 9789400502444
ISBN-10 9400502443
Taal Engels

JE VINDT DIT BOEK IN:

Categorieën Business & Economie  >  Managementboeken
De vier beloften van AKO:


1. Niet goed, geld terug

2. Bezorging waar jij dat wilt: thuis, op werk of in een filiaal

3. Veilig betalen met onder andere:
   

4. Snelle bezorging:



Vragen?
Neem contact met ons op!
Geen artikel  € 0,00
Laden...