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Worlds of Wonder

Experience Design for Curious People 

Auteur: Erik Bär, Stan Boshouwers

Engels - Paperback

BIS Publishers BV  |  november 2018

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BESCHRIJVING

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future.

Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength.

This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. 'Worlds of Wonder' is an invitation to anyone involved in this inspiring field.

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DETAILS

Auteur(s)Erik BärStan Boshouwers
Soort boek Paperback
Uitgever BIS Publishers BV , Verschijningsjaar: 2018
ISBN-13 9789063694647
ISBN-10 9063694644
Taal Engels

JE VINDT DIT BOEK IN:

Categorieën Business & Economie  >  Marketing
Serie Wow
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