• Home
  • / Concept code - Gaby Crucq - Toffulo

Concept code

how to create meaningful concepts 

Auteur: Gaby Crucq - Toffulo, Sanne Knitel

Engels - Paperback

192 pagina's  |  BIS Publishers BV  |  augustus 2016

Deel dit artikel

2 dagen

Prijs: € 29,90

Geen bezorgkosten

In winkelwagen Toevoegen verlanglijstje


Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.



Auteur(s)Gaby Crucq - ToffuloSanne Knitel
Soort boek Paperback, 192 pagina's
Uitgever BIS Publishers BV , Verschijningsjaar: 2016
ISBN-13 9789063694326
ISBN-10 9063694326
Taal Engels


Categorieën Business & Economie  >  Carriere
De vier beloften van AKO:

1. Niet goed, geld terug

2. Bezorging waar jij dat wilt: thuis, op werk of in een filiaal

3. Veilig betalen met onder andere:

4. Snelle bezorging:

Neem contact met ons op!
Geen artikel  € 0,00