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Creativity in Business

the basic guide for generating and selecting ideas 

Auteur: Igor Byttebier, Ramon Vullings

Engels - Paperback

204 pagina's  |  BIS Publishers BV  |  april 2015

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Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.

The book outlines the 4 step creative process:
- Ask the right questions
- Generate a lot of ideas
- Select the right ones
- Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.



Auteur(s)Igor ByttebierRamon Vullings
Soort boek Paperback, 204 pagina's
Uitgever BIS Publishers BV , Verschijningsjaar: 2015
ISBN-13 9789063693800
ISBN-10 906369380X
Taal Engels


Categorieën Business & Economie  >  Carriere
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