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Visual Merchandising Second edition

Window and In-store Displays for Retail 

Engels - Paperback

208 pagina's  |  Laurence King Publishing  |  oktober 2018

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

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DETAILS

Soort boek Paperback, 208 pagina's
Uitgever Laurence King Publishing , Verschijningsjaar: 2018
ISBN-13 9781856697637
ISBN-10 1856697630
Taal Engels

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Categorieën Kunst & cultuur  >  Architectuur
Studieboeken  >  Kunst en Cultuur
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