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Drive

 

Auteur: daniel h. pink

Engels - Paperback

Penguin US  |  april 2011

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BESCHRIJVING

Most people believe that the best way to motivate is with rewards like money the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of the forthcoming book To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at homeżis the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesżand how that affects every aspect of life. He examines the three elements of true motivation autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

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DETAILS

Auteur(s)daniel h. pink
Soort boek Paperback
Uitgever Penguin US , Verschijningsjaar: 2011
ISBN-13 9781594484803
ISBN-10 1594484805
Taal Engels
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